Promote cashless payments during the peak shopping season

The Lunar New Year is traditionally the peak consumption period of the year, marked by a sharp rise in spending, payment activity, and demand for retail financial products. In response to this seasonal surge, SeABank has intensified its credit card incentive programs, supporting customers during the high-spending season while contributing to stronger market demand and reaffirming its commitment to a sustainable retail banking strategy.

With consumer spending expected to rebound toward year-end and the Lunar New Year, SeABank has launched the “Tap your cards - Unlock a hundred deals” campaign, focusing on its credit card products. Accordingly, SeABank credit cardholders can enjoy a wide range of practical Tet shopping benefits such as discounts of up to 50% at LG Viet Nam, up to VND350,000 off on Shopee, up to 25% off transportation and dining services via XanhSM, up to 45% off room bookings at the BRG hotel system, as well as cashback of up to VND200,000 on fuel spending.

The highlight of the program is a lucky draw exclusively for SeABank credit cardholders with eligible transactions. Accordingly, from now until April 8, 2026, customers who spend from VND5 million or successfully open and activate a new credit card will receive lucky codes to participate in the draw. Each code represents one chance to win, increasing the opportunity to receive “spring blessings” from the very beginning of the year. Through this initiative, SeABank aims to ensure that every transaction not only meets customers’ holiday spending needs but also offers additional chances to win, thereby enhancing overall value for cardholders.

The special incentive program for SeABank credit cardholders is part of the Bank’s 2026 Lunar New Year promotion and 32nd anniversary celebration, themed “SeABank delivers Tet gifts – Connecting for reunion” with a total gift value of up to VND 1.2 billion.

A diverse credit card ecosystem to optimize customer spending

A representative of SeABank stated that promoting credit card incentives during the Tet holiday season is not only aimed at boosting consumer spending but also at gradually reshaping payment habits toward more modern, transparent, and secure methods. “Credit cards enable proactive financial management and flexible spending for customers, while maintaining cash flow control. Tet incentives are designed to accompany our customers during the peak season, while also promoting the shift toward cashless payments in line with the overall direction of the economy” the Bank’s representative added.

SeABank currently offers a diverse credit card ecosystem with multiple card lines catering to different customer needs. These include Visa SeAEasy, Visa SeALady, Mastercard SeALady, Visa SeASoul 2in1, Visa Platinum, Visa BRG Elite, Visa SeAGolf Platinum, Visa SeATravel, and Visa Signature dedicated for shopping, travel, lifestyle, and sports. Customized card products enables the Bank to reach various customer segments more effectively, strengthen long-term engagement, while allowing customers to choose cards that best suit their spending and payment needs, each with a range of exclusive benefits.

In addition to credit card benefits, SeABank has launched a range of promotions across various products and services, including in-branch and online savings deposits, loans, current account openings, and digital banking transactions. These programs are scheduled around key early-year milestones to maintain ongoing customer engagement.

The “SeABank Tet gifts – Connecting families” further reinforces the Bank’s retail development strategy while demonstrating its long-term commitment to providing flexible, valuable, and practical financial solutions for customers. The program is not merely a seasonal promotion but also reflects the Bank’s sustained efforts to support customers, contributing to the flow of consumption within the economy.