SeABank launches new value proposition for SeAPremium customers and organizes golf tournament to connect elite community

Introducing the new SeAPremium Value Proposition

 

Since 2024, SeABank has launched SeAPremium - a priority banking service exclusively for individual customers with large assets and transactions. With an aim to bring excellent banking experiences to this segment, from the beginning, SeAPremium has been prioritizing customer experience as the core of development, as the base from which all services, programs and policies are built up; served by dedicated consultants team, outstanding service quality and worthy gifts for the elite community.

 

In addition to golf privileges, fine cuisine, high-class resorts, airport pick-up and drop-off services, airport lounge services, safe deposit box rental, etc., SeABank officially announced the new SeAPremium value proposition based on three pillars in December 2024, including:

• Stability: Ensuring the safety of customers' assets with world-class reliability assessed by reputable international agencies. Particularly, SeABank's credit rating is maintained at Ba3 with Stable outlook by Moody's in 2024, together with a long-term strategic vision by its Board of Directors - pioneers in building timeless values.
• Exclusivity: Bringing unique privileges and superior experiences through outstanding incentives at Vietnam’s leading golf course system of BRG Group; classy lifestyle through international hotel brands: Intercontinental Hanoi Westlake, Sheraton Grand Danang, Hilton Opera Hanoi; priority early access to investment opportunities in high-end real estate or exclusive financial investment solutions.
• Advisory: In-depth consulting services from our team of managers, priority customer care specialists, and leading experts in finance and lifestyle.

 

The new positioning is not only a strategic step in service quality improvement but also SeABank's continuous effort in bringing long-term value to customers, helping customers connect and develop in the elite community.

SeAPremium Master 2024 - connecting the elite community

Continuing the success of the 2023 tournament, the SeAPremium Master 2024 golf tournament is held as a special, unique privilege exclusively for SeAPremium customers. Here, 120 customers have showed off their golf talents while interacting and networking with successful businessmen, senior managers, and outstanding individuals who share the same passion.

With the message “Absolute peace of mind, befitting status”, SeABank offers SeAPremium customers an opportunity to demonstrate their excellent golf skills and enjoy the emotional atmosphere at one of the top golf courses in Vietnam. Accordingly, SeAPremium customers are invited to play golf, completely free of charge, at the masterpiece golf course named Legend Valley Country Club (Tuong Linh, Kim Bang, Ha Nam). This golf course is honored as "the best golf course ever by Nicklaus" by senior experts at Nicklaus Design - the world's leading golf course design company by golf legend Jack Nicklaus.

The impressive stop “Healthy Body - Peaceful Mind” with tea ceremony experience is a privilege for participants of the tournament. It’s the first time golfers have experienced Shan Tuyet Tea - ancient tea trees aged hundreds of years on the mountain top, converging the essence of heaven and earth; while listening to interesting stories, instructions on how to make and enjoy tea, and learning about its wonderful health benefits from tea sommeliers. Such mixture of traditional and modern cultural beauty in the golf tournament have impressed customers.

Not only bringing unique experiences but SeABank also offers meaningful gifts and valuable prizes to golfers, totally worth up to VND1.5 billion (US$59,689) such as: Honda CRV car and 01 pair of Vietnam Airlines business class tickets worth VND200 million (US$7,959) for the lucky golfer with a Hole-in-one hit in the tournament; Champion Cup and golf voucher at BRG Group’s golf courses together with 01 Vietnam Airlines Platinum Card worth VND117 million (US$4,656) for the champion; and various prizes for First, Second, Third, and technical awards.

After the successful competition, the highest awards were granted to: Vu Thi Hanh - Best Gross winner with achievement of 83 Gross; Nguyen Van Trung – Winner of the Signature category; Vu Van Hai - Winner of the SeAGolf category; Ngo Thi Thuan - Winner of the SeATravel category; Nguyen The Anh - Nearest to the Pin 06; Le Minh Thang - Nearest to the Pin 15; Ahn Kil Hyun - Longest Drive For Men 03; Do Thi Phuong - Longest Drive For Ladies 12.